Research

http://www.economist.com/blogs/buttonwood/2015/05/fiscal-policy
This article helped me understand what austerity is as an economic policy and how it is currently affecting Britain. This obviously helped me have a deeper understanding for the piece and help me think of ideas for the piece. For example austerity has affected people benefits, and disabled people who are not fit to work aren't receiving benefits because the government is cutting corners. This leaves people very vulnerable and desperate. To capture this we created a parody of Britain's Got Talent called Britain's Got Benefits. In which we present a satire of the judges and forcibly make the disabled people dance or sing for their benefits. We will then get the audience to vote on who they think deserves benefits, this responsibility will make them feel partly responsible when the contestant not picked performs a short monologue and commits suicide.

short video about austerity

There is a segment in the performance that focuses on police cuts and how they may start to look for funding in other places such as sponsorships. This video goes into more depth in that subject and was useful when understanding what exactly will be cut and how that will affect the UK.
police cuts video

snickers inspiration
We used this advert to influence our advert about a product that makes you calm down. This familiar ad should bring in the audience and help them understand what were trying to communicate, that there is a product for everything.